Managing a pay per click (PPC) campaign may seem like a simple task, especially with so many online resources available to assist you. However, it’s important to recognise that PPC advertising requires more than just basic knowledge of the subject. Whilst it’s possible to manage your own PPC campaign, partnering with a PPC specialist often yields far better results. Read on to find out why.
What is PPC advertising?
PPC advertising allows you to bid on specific keywords or phrases that you want your ads to appear for in search engine results. When someone searches for one of those keywords or phrases, your ad will appear among the top results.
You’re then charged a fee every time someone clicks on them. Since you only pay for actual clicks, it can be a highly cost-effective way to drive targeted traffic to your website and generate leads or sales. Running a successful PPC campaign requires a thorough understanding of various factors, including keyword research, ad copywriting and audience targeting.
Understanding the challenges of DIY PPC management
Platforms like Google Ads provide user-friendly interfaces to create and manage campaigns, making DIY PPC management an appealing prospect for businesses. However, navigating the various settings, options and features can be daunting for beginners. Without a deep understanding of how these platforms work, businesses often find it difficult to optimise their campaigns and achieve the desired results. Keyword research and ad copywriting can also be challenging for those without experience in digital marketing, leading to ads that may not target the right audience or encourage people to click.
The benefits of working with a PPC specialist
Whilst managing your own PPC campaign is possible, enlisting the help of a PPC specialist can be highly beneficial. Here are just a few reasons why:
Knowledge and expertise: PPC specialists have a wealth of knowledge and expertise at hand, allowing them to run successful campaigns across various industries. They can ensure optimal campaign performance from start to finish. When hiring a professional to provide pay per click in London, it’s crucial to ensure they have a proven track record in this area of digital marketing.
Better results: PPC specialists have the skills to deliver better results for your campaigns. They have an in-depth understanding of every aspect of PPC advertising, allowing them to create effective campaigns that achieve higher click-through rates, conversions and ROI.
Time saving: Don’t underestimate the importance of time-saving when it comes to managing PPC campaigns. Handling your PPC campaign yourself can be time-consuming, especially if you’re also managing other aspects of your business. PPC specialists can take the reins, allowing you to focus on running your business whilst they handle take care of your campaign.
To hire professional PPC services in London, contact the team at Starlight Digital. Call (0)203 376 7800 to discuss your digital marketing needs today.